Published May 17, 2018

Plant-Based Beverages | Maya French

Maya French shares her inspiring journey from journalism to co-founding Koia, a thriving plant-based beverage company, as she delves into the challenges of scaling a business, the importance of a strong team, and innovative product development with a focus on flavor variety and nutritional excellence.
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Episode Highlights

  • Flavor Innovations

    Maya French, co-founder of Koia, shares insights into the brand's flavor innovations, highlighting their diverse range of plant-based beverages. The current lineup includes five flavors: cinnamon horchata, coconut almond, cacao bean vanilla, and cold brew coffee, with cacao bean being the top seller, especially in tropical regions like Florida 1. Maya hints at future expansions, possibly incorporating fruit flavors, while maintaining a focus on plant-based and protein-rich options.

    We will extend this line. You might see some fruit in the future. I mean, the possibilities are endless, but we do want to stick to, you know, plant based and protein because those are really key differentiators.

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    This strategic approach aims to cater to diverse consumer preferences while reinforcing Koia's commitment to quality and innovation 1.

       

    Nutritional Aspects

    Koia's plant-based beverages stand out for their nutritional benefits, offering a unique combination of high protein, low sugar, and high fiber content. Each drink contains 18 grams of protein, 4 grams of sugar, and under 200 calories, with over 28% of the daily dietary fiber requirement 2. Maya French emphasizes the importance of transparency in their products, both in terms of ingredients and packaging, which allows consumers to see what they are drinking.

    What sets us apart is our high protein. It's 18 grams of protein, 4 grams of sugar, under 200 calories. High fiber. It's just, like, magical. And taste is amazing.

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    The drinks are sweetened with monk fruit and organic cane sugar, enhancing the natural flavors without excessive sweetness, making them a popular choice among health-conscious consumers 2.

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