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Published Oct 8, 2024

Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts

Explore the evolution of user research with Els Aerts as she delves into the balance between traditional methods and AI's transformative role, emphasizing the necessity of genuine interaction and ethical integrity in data collection while highlighting the importance of feedback and specialization for researchers.
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  • Feedback

    Els Aerts emphasizes the importance of embracing both positive and negative feedback for growth. She believes that while praise is enjoyable, constructive criticism is crucial for improvement. "It's only with quote unquote negative feedback critiquing that you can grow and that you can do better next time," she explains 1. Slobodan Manić adds that people should seek feedback that provides a roadmap for improvement rather than just validation 2.

       

    Specialization

    The balance between specialization and generalization in user research is a key discussion point for Els. She advises newcomers to explore various fields before specializing, as it's impossible to be an expert in everything. "You can't be an absolute expert in everything," she asserts, encouraging a focus on areas that truly interest them 3. Slobodan agrees, highlighting the importance of specialization to avoid the pitfalls of trying to master too many skills at once.

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